An Evaluation of the Corporate Identity of Medika

Mr. Lope Iringan( 2008 ) states that “Medika was made out from scratch, before he started his own company he was an employee of a company that distributes medicine and other kinds of chemicals but then Mr. Lope Iringan had an idea, he though why not open hid own company and earn more than what he is earning as an employee, but there he thought of what the company would sell were he would get his supplies and what would happen if he were to fail in doing so, Mr. Lope Iringan then thought of the budget the expenses and other very important things in starting a company. Mr. Lope Iringan made sure to be very careful in all his decisions, making sure he would not make a mistake in what he is about to do and made sure that the people that are about to work for him are trust worthy people after figuring this he thought why not sell hospital supplies and equipment but what would the name of the company be, what name could be used so the company can easily be remembered, then he thought of the name Medika which closely resembles medicine or medical attention for since he will be supplying hospitals and other medical places after all this Mr. Lope Iringan thought and had to figure out just one more thing and that is what the color of the company would be what color could bring him the extra needed luck along with good old fashion hardwork what will the color of the company be that will represent the company itself then it came to him Mr. Lope Iringan made the companies color dark brown which will symbolize the company in being successful but not only that but also to symbolize the companies strength that in which lies within the company itself also he thought that the color dark brown would go good with the background of white since the name Medika is the one that well be representing the color dark brown”(n.pag.).